About Flamingo Rock

Founded in 2021 by Steve Lewis, a proud UK Army Veteran and Gulf War medic, Flamingo Rock embodies a powerful mix of dedication, expertise, and a strong sense of community. Steve’s journey began in the military, where his experiences as a medic shaped his resilience and attention to detail. After serving his country, he transitioned to sales roles across various industries, developing a wide range of skills that he would later bring to the world of branded apparel.

Steve’s passion for community engagement blossomed during his work with the Scouts, the UK’s largest youth charity. As a Sales Manager collaborating with Scout Groups globally, he became a specialist in sourcing and producing high-quality clothing for youth events and international jamborees in Japan, Iceland, America, and the UK. Notable events like the Kent International Jamboree and the Essex International Jamboree showcased his ability to blend functionality with creativity in apparel design. These experiences became the foundation for Flamingo Rock’s mission: to deliver affordable, high-quality branded clothing to communities and associations across the UK.

At Flamingo Rock, we hold ourselves to the highest standards. This dedication has earned us the MOD Official Product Status, a testament to our commitment to excellence and quality assurance. Whether designing for a local group, a nationwide association, or a unique Veterans Clothing line, our in-house production ensures that every piece reflects the pride and identity of its community. Veterans Clothing remains a key focus for us, connecting with the values of those who serve and their supporters.

From Scout groups to national charities, Flamingo Rock’s personalized apparel celebrates unity and heritage. Veterans Clothing is especially close to our hearts, reinforcing the link between our founder’s military background and our customers’ shared values. With Flamingo Rock, you’re not just purchasing apparel—you’re investing in quality, community, and a brand that honors the contributions of veterans and beyond.